Our Expertise
We launched our first digital ad on Facebook over 18 years ago and have been fine-tuning our abilities ever since. Whether you need help expanding across multiple channels or specialized help with a key platform, BlueSky Media can help you achieve your goals.
Google Search · Microsoft Bing · Yahoo Gemini
Facebook · Instagram · TikTok
Google Display Network · Taboola · Oath
Why Let Us Manage Your Campaigns
✓Proactive performance based approach
✓Initial campaign development & strategy
✓Banner design
✓Landing page design
✓Website design
✓Ongoing campaign optimizations
✓Continuous recommendations
✓Strategic bid management
✓Retargeting strategy & implementation
✓Comprehensive discovery workshops to better understand your business
✓Great communication with weekly calls and monthly strategy sessions
✓Weekly and monthly reports
✓Google Analytics integration & goal tracking
How We Work
Our initial interaction with you as a client will be 100% FREE consultation with no strings attached. This initial consultation allows us to speak with you, build rapport and get a general sense of what your goals and expectations are. From here we will determine if the relationship is the right fit.
Phase 2 will commence the information gathering, campaign development and strategy. We will comb through the information you provide us and start laying the groundwork for the plan of attack. Before we spend one penny, we will properly outline a media strategy to ensure the highest probability of success.
After we have properly mapped out our media plan, we will start working to optimize any web properties you may or may not have. This includes landing pages, banners, mobile and tablet optimizations, tracking interfaces, heat maps, etc. Once we have everything in place, we will finally be ready for the next stage which is data collection.
The data collection phase is where the fun starts and the clock starts ticking! We will finally launch our first ad campaign(s) in order to start optimizing the data collected. We will adjust placements, bid sizing, audiences, demographics, geographic regions, devices, keywords, etc.
After we have substantial data, we will review the results and present you with our findings. We can then have a baseline to work from and work towards improving our results to turn from red to black.
This is the final stage! An age old saying amongst media buyers is “Always Be Testing!” Once we reach this phase we will continuously provide you with weekly and monthly reports, implement needed optimizations and provide our recommendations based on our findings.
Media Consulting
BlueSky also offers media consulting services for self-sufficient media buyers who are actively managing their own ad campaigns and just need some guidance to point them in the right direction. Our hourly rate for media consultation starts at $550/hour.
✓Media planning
✓Ad campaign
✓Landing page optimizations
✓Ad angles
✓Campaign development & strategy
✓Demographic targeting
✓Geo-location
✓Age range
✓Gender
✓Interest
✓Education level
✓Related website interests
✓Keyword based targeting
✓Mobile device targeting
✓Mobile carrier targeting
✓Web media flight schedule
✓Brand positioning research & insights
✓Network research and price negotiations
✓Impression based targeting (if desired)
✓Results analysis / reporting
✓Ad rotation for conversion
✓Banner design
✓Remarketing strategy & implementation
✓Setup of “micro” conversions
✓Setup and management of conversion funnel
✓Campaign conversion management
✓Video ads
✓International campaign implementation
✓Language targeting
✓Website conversion analysis reporting
✓Website conversion analysis implementation
✓Multivariant testing on landing page
✓Ad exchange — automated bidding