“Your brand is what other people say about you when you’re not in the room.”
Jeff Bezos
What Is A Brand
Do you have a product or service you want the world to know about, but are not sure of the best way to present it? Any successful business will inevitably brand itself with the goods or services it provides.
Strong brands sell more at higher prices and their customers are more likely to share and participate. Your brand is everything people encounter when they interact with your company. Branding is your attempt to influence that perception by giving them the right impression.
If you have not been through the product development process, we suggest you start there to build a strong base for the brand.
Brand Identity
A brand identity encompasses the sensory elements that uniquely identify and distinguish the brand. It is the intent the brand is making to cultivate a certain image in the consumer’s mind: colour, design, logo, fonts, websites, packaging, uniforms, sounds, slogans, jingles, office ambiance, signage, business cards.
Have you ever walked into a new Best Buy, CVS or Costco and known exactly how to navigate the store? Even if you do not eat fast food, if you were driving to McDonald’s, can you picture exactly how the experience would go before you walked in? That is brand identity.
The Style Guide
A style guide prevents confusion among your audience by ensuring a consistent brand experience. It can be handed to designers, developers and marketers without risk of shifting the identity.
The discovery phase, and the most important one, because it sets the foundation for all design work that follows. We gather your background, goals and audience, comb through existing materials and research your competitors.
Icon version, trademark version, primary and secondary versions, variants, safe area, sizing, misuse guidelines and any legal requirements.
The typefaces used for your brand, the font system that governs how they are used, and a type hierarchy for headings, body copy and calls to action.
Specifications every print vendor, web developer and graphic designer needs so your colours match across applications. Pantone, CMYK, RGB and HEX.
The small shapes and marks your brand uses on its website, packaging, business cards and favicon.
Examples of how the logo and brand image look in real scenarios: vehicle decals, shipping containers, brochures.
What You Get Out Of It
✓Build trust with your customers
✓Become more memorable
✓Look more professional
✓Sell more at higher prices
✓Increase customer loyalty and participation